Generate the results you need from our direct mail marketing services with accurate mailing lists. At Allegra, we create targeted mailing lists for your audience. Targeting the most likely audience to want what you offer is the primary goal in direct marketing. If you’re not talking to the right person, then nothing you say or do will resonate. And if your message isn’t resonating with the audience that is receiving it, you will have wasted effort and money.
The Basics of Targeted Mailing Lists
Understand these basics about direct mail to invest your marketing dollars wisely:
- Update Your Mailing List: To be effective, a mailing list must be current. Outdated B2C lists risk targeting people who are no longer at that address. Outdated B2B lists could have you targeting someone who has changed jobs or left the company altogether. If someone other than your intended target gets the mail, it may not be relevant, useful or interesting to them, and your mail may be ignored.
- Curate an Accurate Distribution List: Targeting is essential for the same reasons. Your mail should be pertinent and engaging to those receiving it. There are countless traits that when used to target prospects, increase your odds of getting a response.
- Motivate Action with an Offer: It’s commonly accepted in direct mail that without a strong offer, the prospect or customer won’t feel the need to act. Once someone has opened your mail, go ahead and offer something that motivates action.
Contact Allegra for Accurate Mailing Lists
Rely on the experts at Allegra for mailing list service and we’ll take the mystery out of mailing lists. You will have high-quality and well-managed lists to make sure you are reaching your target markets efficiently and effectively. And that is where the campaign starts to shine.
A well-executed direct mail campaign will result in the mail that is opened and read by your target audience because it will be relevant and meaningful to them. It will also be cost-effective and garner a response rate that is higher than that of an email campaign. Contact Allegra to start working on your mailing list and direct mail campaign project today.