CONTENT MARKETING:
START A CONVERSATION... AND KEEP IT GOING

Increase brand awareness and sales, decrease marketing costs, and attract more customers who are loyal to your brand. Allegra can help with a content marketing strategy from our skilled team.

How can content marketing build brand recognition?

Content marketing is a strategic marketing approach for creating and distributing valuable, relevant and consistent content. The goal is to attract and retain a clearly defined audience—ultimately, to drive profitable customer action.

Good content drives search performance, customer engagement and better business results through a positive brand opinion and web traffic.

Yet, producing content on a consistent basis is one of the primary challenges of businesses and organizations.

Let Allegra help you build a solid content marketing strategy to get your great content in the right places online with a minimum of effort and expense.

What is involved with content marketing?

Content marketing is not focused on the hard sale. By creating and sharing content online, you are able to generate interest in your brand. Content marketing can include, but isn’t limited to:

• Blogging
• Case Studies
• Checklists
• eBooks
• Infographics
• Newsletters
• Social media posts
• Videos

You can vastly improve your local marketing efforts with a content marketing strategy that aligns with your goals.

Is email marketing the same as content marketing?

Email marketing works in tandem with content marketing, but is not the same thing. Once you have attracted new customers through high-quality content, you want to retain them. Employing an effective email marketing strategy can act as an excellent method of generating repeat sales so that your current customer base continues to turn to you for their products and services. Allegra offers custom email marketing campaigns to reach your customers.

Your great content deserves to be seen. Contact us today to start developing your company’s content marketing strategy!