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Social media lets you engage an audience, connect with new people and influence decision makers. It’s a great way to build ongoing relationships with your existing customers and find new ones.

This marketing channel should not be neglected, because it allows you to engage with your potential and active customers in a space that they are already using on a regular basis. Social media marketing is also beneficial because users who see and like your message will often share it within their network, expanding your reach and your potential customer base organically.

What can social media marketing do for my business?Conceptual Image of Hands Holding a Smartphone with a Laptop in Front of them and Social Media Icons Floating Above the Phone

Having a presence on social media also helps to build confidence in your brand. A company who has a social media presence with reviews is more trusted than one that has no presence at all, and users are more likely to purchase a product or use a service if they can see that other people have already reviewed it.

With our social media management programs, you can build your social presence quickly and easily, engage with new customers and increase valuable website traffic. We will build your social media programs with high-quality design and well-written copy to boost your online presence. You will learn the ins and outs of “promoted posts,” video marketing and other web marketing concepts, with expert help from Allegra.

What social media platforms should I use?

There are various social media platforms where you can reach potential customers or continue to engage current ones, and they all offer unique benefits. A well-rounded social media marketing strategy incorporates more than one social media channel. Our social media marketing programs include:

• Facebook advertising: Want to reach a very specific audience? Show up in their newsfeeds with image- or video-based sponsored advertisements.

• LinkedIn advertising: Want to reach specific industry professionals? Let us create image-based sponsored advertisements to appear in their LinkedIn newsfeeds.

• Video advertising: Have a video that tells your company story? Let’s promote it on YouTube, Google or other platforms.

Social media marketing is a crucial element of your B2C or B2B marketing plan. If you are ready to find and engage more customers through social media, contact Allegra today. We will help you to extend your reach and grow your brand!

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