With an effective brand awareness strategy from Allegra, you can ensure that your brand is accurately defined and memorably represented, helping you to rise above your competitors. Contact us today for brand recognition solutions and more, and read on to see a case study exhibiting how Allegra successfully helped a company re-launch their brand:
In a competitive market, a strong brand identity is essential to drive awareness, recognition, preference, and ultimately, loyalty. A multi-location custom home interiors store recognized they were suffering from a visual disconnect across their marketing materials and in-store branding. To remain competitive, some changes were in order.
Allegra Marketing Print Mail got to work on a comprehensive identity package that included a logo redesign, enhanced color palette, and new marketing materials. That was just the beginning! The identity materials evolved into signage, banners, promotional products, apparel, and vehicle graphics that elevated their brand and made the company a standout in the market.
- The company partnered with a local television station to launch their new identity, delivering valuable exposure.
- All six locations adopted the standardized interior graphics and colors.
- Internally, the brand relaunch was a success, generating interest and excitement about the brand among employees.
Circle Research found that 77% of business-to-business marketing leaders say branding is critical to growth. Consistency is key for differentiation from your competitors.