Contact us today for internal communications solutions, and read on to see a case study exhibiting how Allegra successfully helped a franchise increase communications and organization promotions with their franchisees through a web-to-print site:
Web-to-print sites are a great way for businesses to centralize control of their branding when they have satellite offices, marketing materials accessed by a lot of people, or many frequently updated documents.
Millicare, a multi-unit flooring franchise, thought they had found the solution with an online, web-to-print site. Intended to be a time- and money-saver for the company, the site met with resistance from franchisees and got few visits.
Millicare called in the digital specialists from Allegra Marketing Print Mail to develop a new site. With technologies and support unmatched by the previous provider, Millicare could now host a wide range of branded materials on a user-friendly site and count on dedicated support from the Allegra team.
- In the first few months after launch, more than one-third of Millicare’s franchise locations had visited the site.
- The portal features more than 120 products including apparel, badges, marketing collateral, sales tools and promotional products. More than 75 orders were placed during the first seven months.
- The company maintains full branding control, ensuring standards are met and only current marketing materials are in the marketplace.
Research shows that the average organization discards up to 25% of its print inventory or continues to use outdated materials. A better way? Yes! Businesses that have a consistent, well-managed brand are worth up to 20% more than those that don’t.